Guerilla marketing ideas are advertising tactics that enable brands to reach customers in an unconventional manner. The unconventional nature of the ideas means that it is not easy to develop them. Besides, these marketing ideas must be unique to be able to achieve their purpose. If an advertiser is not creative enough, then it might be difficult to come up with the guerilla marketing ideas.
To elaborate this, consider a guerilla marketer that wants to increase brand awareness among its customers. The marketer has to come up with an idea that is easy to implement and cheap. However, such ideas are not easy to develop. One might need to consult external experts to arrive at the ideal choice.
Why a guerrilla marketer is crucial for brand visibility
According to figures from eMarketer, the traditional advertising media is in decline. Largely, the decline emanates from the inability of traditional marketers to capture requisite customer attention. On the contrary, a guerilla marketer has the advantage of the surprise element that instantly captures customer attention.
For starters, the traditional advertising model revolves around defining what a customer should do. Conversely, guerilla marketing follows the lead of the target audience. As such, the advertising model builds the advertising campaign around the experiences of the customer. This way, companies build a stronger bond between the customer and the brand.
What do you need to make unconventional advertising successful?
Guerilla marketing is the best example of an unconventional advertising technique. This is because it harnesses the power of confounding the target audience with placement of ads in unusual places. However, to achieve success, advertisers should ensure that they observe the following. First, they should ensure that they place ads in areas that the customers will see. For example, one should choose items like hotel keycards on which to place ads.
Secondly, the advertiser should ensure that the unconventional ad is appropriate to the audience. If you are targeting the affluent, ensure that the ad speaks to their lifestyle. Lastly, you should focus on relevance of the message. Relevant messages are likely to earn higher engagement rates.
The impact of viral campaigns on business performance
Viral campaigns tap the potential of social networks to expand the visibility of a brand. The more people see your brand, the higher the number of engagements. If the customers identify with your products or services, then your business will experience an upsurge in sales.
