Why Airport Advertising is the Best Tactic to Target Travelers

airport advertising

Airport advertising

The US is home to some of the busiest airports in the world. Notably, more than 2.7 million travelers enplane and deplane at thousands of airports in the country per day. As such, airport advertising provides a huge opportunity for businesses to grow sales and brand visibility.

How advertisers can approach airport advertising

While not all the 2.7 million plus travelers linger over at the airports, a substantial number hangs around. It could be that they are waiting for their connecting flight or they could be waiting for their ride. Either way, the substantial number of travelers that hang around often buy something to put in empty stomachs. Interestingly, one of the most bought items at the airport is coffee. Sure, coffee keeps travelers warm especially if the weather is excessively cold.
Therein, advertisers have a great opportunity to advertise to the travelers. Sure, airports have many displays in the form of digital billboards that show adverts to the audience. However, it is impossible to target the exact population. Further, many passengers are in a hurry and hence, they might not even glance at the displays.
On the contrary, advertisers that seek to approach airport advertising using ingenious mediums like coffee cups win the day. Simply, all the advertisers need to do is to print many coffee cup sleeves and deliver them at target locations. The coffee cup sleeve should carry your logo and a clear message that you wish the travelers to know about. Once they buy coffee, the target audience will be holding your brand in their hands, literally.

Guerilla Marketing at Airports

Absolutely. Indeed, airport advertising performs overwhelmingly better than traditional media in many respects. Firstly, this vehicle facilitates better audience targeting. After having done your background research, you will identify certain trends that will be helpful when setting up your campaign. For instance, you might notice that young adults buy coffee from a certain location more. As such, you might want to deliver the coffee cup sleeves to those locations if your target audience is youths.
Secondly, using coffee cup sleeves to advertise at the airport captures the desired attention. Interestingly, one of the defining qualities of Guerilla marketing is that it is unconventional. In other words, being unconventional means grabbing attention by all means. One of the major challenges facing traditional media is the lack of attention from the target audience. If Guerilla advertising can grab attention easily, then certainly, it is the better option.
Guerilla marketing can be achieved with element of surprise is a smart way to attract consumers attention as marketers target on creating a stimulus that triggers surprise by placing ads in unusual locations and with unconventional methods that had never used before. In-Hand Advertising is a concept that used consumables as door hangers, pizza box toppers, prescription bags, drink coastersCustom coffee cups hotel room key cards  as advertising space placing the message in the hand of the target audience.
The surprise effect and unconventional nature of the advertising tactics enhances the assimilation of the message that has a direct impact on increasing the brand recall rate
Here some practical examples:
  • A law firm that promotes a DIU defense service can be placed on beer coasters in NYC bars
  • A healthcare provider can promote his new center by placing a message on branded pharmacy bags in reputable pharmacy venues close to hospitals
  • A new entertainment center offering a coupon discount on coffee cups targeting millennials
  • A high-end product advertised on hotel room key cards targeting travelers
  • The new fitness center offering a promo code on pizza boxes after ingesting a decent amount of calories!

Good or bad, we’d love to hear your thoughts. Find us on LinkedIn

Here are some related articles you may find interesting:

Magazine Ads

Measuring the ROI of Interactive Ad Formats in Digital Magazines

Maximizing Advertising Success in Digital Magazines In the rapidly evolving advertising landscape, digital magazine advertising has emerged as a powerful way to reach highly engaged audiences. Unlike traditional print media, these ads offer interactivity, precise targeting, and real-time analytics. But

Hy-Vee Weekly Ads: The Ultimate Advertising Solution

The Role of In-Store Experiences in Hy-Vee’s Omaha Locations

How Hy-Vee Omaha Ads Leverage In-Store Experiences for Brand Success In the competitive landscape of grocery retail, Hy-Vee Omaha ads have taken a unique approach by integrating in-store experiences into their advertising strategy. As consumer expectations shift, brands must evolve

Tabletop advertising

The Psychological Impact of Tabletop Ad Placements

Why Tabletop Advertising Works In the competitive world of marketing, grabbing and holding consumer attention is key to success. Tabletop advertising has emerged as an effective in-venue marketing strategy, particularly in restaurants, cafes, and bars, where consumers spend extended periods

Salon Ads

Addressing Beauty Standards and Inclusivity in Salon Marketing

How Salon Ads Are Redefining Beauty Standards and Promoting Inclusivity The beauty industry has long dictated narrow beauty ideals, often excluding diverse representations of race, gender, body types, and age groups. However, as consumers demand more inclusivity, salon ads are