You can place your brand on valet tickets and make them alive with Augmented Reality!
What is valet ticket advertising?
Advertisers can place their message on valet tickets at strategic venues that target a high-end audience. Marketers can use the ad space on valet tickets to promote their message. A valet ticket is given to the car owner when he arrives at venues as malls, hotels, restaurants or an event. The valet ticket stays with the owner as long as they shop, dine, or spend time in the recreational zone. The ads are displayed in numerous ways: placed on the car dashboard or tied to the car keys.
Valet Ticket Advertising: you can literally place your brand on the hand of an affluent audience
Incorporated Augmented Reality to Valet Ticket Advertising
Now you can incorporate Augmented Reality (AR) to your advertising materials adding life to your ads. AR advertisement has developed quickly over the past few years becoming interactive print Ads are trending in the form printed materials. As a next-gen marketer you should ask yourself if are you ready for augmented reality marketing? If the answer is not sure then have a look at the reasons you should try AR OOH Ads for your next marketing venture. Because the future of AR OOH advertising is promising.
Approximately 70% of consumers believing that AR technology can bring those advantages, it is the right time for marketers to tap on these stats and leverage AR advertisement. After the advent of this immersive technology, businesses have discovered innovative ways to approach clients. Now brands are introducing their business statements using AR advertisements in print media
Valet Tickets with Augmented Reality is simple!
Building a Brand requires a lot of construction work!
Pizza Box Advertising as alternative to Valet Tickets
Fortunately, Adzze’s new age marketing strategies offer innovative ways to navigate the storm and help brands to take their message into the homes of the consumers. Unique advertisement ideas have surfaced across the landscape; these strategies include placing ads pizza boxes and door handles that can reach the consumers at their homes. As simple as they sound, they generate guaranteed impressions delivering the ads at consumer’s homes.
The advertisement is printed on pizza boxes (or pizza toppers) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the fridge generating additional exposure. On average, each Pizza Box Advertising venue delivers 2,000 pizza box ads per month with an estimate 1.8M impressions/month.
There are few reasons why marketers would choose Pizza Box Advertising instead of other traditional media vehicles:
High Brand Recall
The pizza box ads create a surprise effect making it more memorable. Studies show that this type of ads can evoke an 80% recall rate (8 out of 10 households individuals remember to see an ad on pizza boxes)
Low Cost
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza boxes. This is enough to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 150%. This means, for every 1 dollar the advertiser invested in a pizza advertising campaign, they received at least additional 2.5 dollars of sales.
Advertisers print the message on a valet ticket. The messages are specially designed to appeal to a specific demographic. With the ticket in the hands of the car owner, the business is assured of one impression. Usually, valets put other tickets inside the car near the driver’s seat. Printing an ad on the ticket is another opportunity to gain impressions. As such, one is almost guaranteed of higher traffic to their business.
Advertising via the tickets is cheap yet so simple. Compared to other ad platforms like the TV, the tickets are cheap to create and to distribute. On average, advertisers paid up to $104,700 for a 30-second commercial as of November 2019. With a similar amount of capital, one can print and distribute over 10,000 valet tickets. Besides simplicity and cost-effectiveness, using the tickets to advertise delivers the message in the hands of the target audience.
Interestingly, the driver does not only view the ticket the vehicle is parked. Instead, some may carry the ticket home hence exposing it to more people. The result is an ad campaign that generates high impression rates and high conversion rates. Other creative tactics are advertising on pizza boxes, door hangers, hotel key cards.
