Store advertising: learn how to leverage shopping bags to promote your brand.
The shift in the Advertising Industry
By the end of second quarter of 2020, Barron’s projects that ad agencies would have lost billions of dollars from their income statements, leaving the future of media businesses endangered, if not crippled. Prior to the coronavirus outbreak, in December 2019, the U.S. ad market was projected to grow by 4.4%, mostly from selling ads related to politics and sports. But as of March 2020, revised forecasts indicate that Print and radio ad revenues are expected to drop by 25.4% and 14.1%, respectively, while OOH advertising will drop by 11.8%.
OOH advertising agencies will need to rethink their strategies before the damage deteriorates to them bleeding clients too. According to a survey conducted by the Interactive Advertising Bureau, it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June.
We all handle diverse kinds of bags, i.e. from luggage bags to vanity bags to backpacks to store bags. We get them every time we buy a discrete item from a store. Brands must come up with compelling and alluring services that will fascinate consumers to pay their attention. Most brands start to drop their promotional approaches or tools within some early months of the year. They leave no budget and idea for store advertising for the later months of the year. But now in the vigorous world of competition, you can effortlessly implement your ideas and advertisements on store bags. Spin store bags from a basic shopping bag to an attractive promotion medium. These will exponentially help brands to upsurge brand awareness, with a memorable impression.
Increase awareness by changing design
Designing a logo placed in a large printing range would be much catchy for consumers and potential consumers, as well. The main profit of this that even when brands run out of messages to convey their inimitable logo would make an impact in the minds of the viewers. Brands can modify their design by adding further details about the store, caring less of the left-over bags and sharing them on seasonal occasions.
Stay-at-Home Ads with Pizza Boxes
Fortunately, Adzze’s new age marketing strategies offer innovative ways to navigate the storm and help brands to take their message into the homes of the consumers. Unique advertisement ideas have surfaced across the landscape; these strategies include placing ads pizza boxes and door handles that can reach the consumers at their homes. As simple as they sound, they generate guaranteed impressions delivering the ads at consumer’s homes.
The advertisement is printed on pizza boxes (or pizza toppers) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the fridge generating additional exposure. On average, each Pizza Box Advertising venue delivers 2,000 pizza box ads per month with an estimate 1.8M impressions/month.
There are few reasons why marketers would choose Pizza Box Advertising instead of other traditional media vehicles:
High Brand Recall
The pizza box ads create a surprise effect making it more memorable. Studies show that this type of ads can evoke an 80% recall rate (8 out of 10 households individuals remember to see an ad on pizza boxes)
Low Cost
The budget used to place a 1 billboard on a high traffic highway for 1 month can be re-allocated to distribute 60,000 pizza boxes. This is enough to cover all households of a small town in the USA.
High Return on Advertising Spend
The average ROI is 150%. This means, for every 1 dollar the advertiser invested in a pizza advertising campaign, they received at least additional 2.5 dollars of sales.
Ads on shopping bags
Brands should hire some specialized designers to implement their ideas for store advertising. A proficient designer knows how to transport the messages in a rapid and effective manner that will render a better recall value. Propagating messages with relevant pictures or freebies which highlight the brand’s reputation. Designers can instruct brands to produce occasion-specific store bags to visualize the brand’s vigilance over the surrounding changes. This also enrages a desire among others to learn things about the brand.
Cost-effective bag advertising
Brands produce sturdy, reasonable and sophisticated bag. These bags needs a certain cost for production but astonishingly that cost is comparatively low priced per impression which compares to billboards or other dynamic media. This platform of advertisement is hassle-free when it comes to cost conservation, as they can be produced even on tight budgets.
Promotion in an eco-friendly store bags
Brand’s evolution is connected straight to the customer’s loyalty which in turn is connected to the brand’s loyalty for the planet. Plastic bags have been banned in many countries because of their hazardous properties. So, brands must equip papers as a medium to convey messages which are recyclable and biodegradable, and they don’t leave toxins. They can also be used as a composter for households or commercial factories. These bags even consume less energy and water for production, unlike plastic bags. They aid in the reduction of greenhouse emission as they are recycled from brown craft papers. Thus, to be responsible for society and environment, brands must shift to paper bags to gain confidence from their consumers.
Using store bags for promotion will have an elongated effect on the mind of the consumers. With a brand’s personalized logo, the receiver will be able to recall the brand as long as they reuse the bag, thus resulting in an increase in brand recall. Advertisement through store bags will result in a face to face conversation between stores and their target group.
