Marketers have used the promotional kiosks concept for decades. While the concept remains the same, the approach has changed over the past years. We have seen the promotional kiosks evolve from the static display screens to the digital display screens, controlled remotely. With the emergence of Coronavirus, we are seeing marketers coming up with sanitizing station marketing campaigns based on the promotional kiosks concept. This is following the increased usage of sanitization stations across various public locations. The sanitizing station marketing campaigns have proven to be an effective way to reach target audience. In this post, we explain how the sanitizing station marketing campaigns work.
How Does Sanitizing Station Marketing Campaigns work?
Health experts have advised that regular hand sanitization is the best approach for controlling the spread of Coronavirus. Thus, hand sanitization stations have become popular around the public places like the places of worship, stadiums, government offices, across the streets, shop fronts and even at the shopping malls. Therefore, marketers have a unique chance to reach their target audience through sanitizing station marketing campaigns.
The approach involves printing high-quality advertisement messages and logos, which marketers place on the sanitizing stations with display screens. The overall objective is to target the people who are walking to the hand sanitization stations. The average person will take about 20 – 40 seconds at the hand sanitization station, depending on traffic. Therefore, this is a great chance to place your brand and advertisement message in the hands of potential customers.
Moreover, most of the hand sanitization stations are placed at open locations, and even those passing by can see the advertisement message. Therefore, to achieve brand exposure, the marketer must come up with a high-quality advert that captures the interest of the target audience.
