| Campaign reach | Coffee places |
| Campaign Time | Minimum 1 month |
| Est. impressions: | 1.7M per store/month |
| Expected recall rate | 70-80% |
| Audience demographics | Millennials |
| Category | Coffee Sleeves Marketing |
| Tag | Coffee Cup Advertising |
How does it work?
Your logo and message are printed on sleeves that protect coffee drinkers from hot coffee. The coffee sleeves are distributed to the cafe stores you selected. Specific targeting is provided with an in-house tool to profile the demographic profile and identify specific coffee venue addresses.
Impact of Coffee Sleeves Ads:
Each venue distributes approx. 2,500 coffee sleeves/month, generating an estimated total of 1.7M impressions.
Think this as small moving billboard that your audience will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift.
Your advertisement cannot be ignored as the consumer will grab it in their hands. On average, each coffee cup will provide 35 min of exposure. Coffee Cup Advertising provide additional exposure to other viewers who are in the surroundings.
This concept is a sub-segment of ambient advertising that its been proven by research studies* to demonstrate better perception and engagement in comparison to traditional OOH
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