Pharmacy Bag Advertisement: a Sensitive Message during COVID-19 Crisis
Pharmacy Bag Advertisement.
Prescription bags and a healthcare message
As the effects of the economic impact of COVID-19 crisis continue to spread with the advertising industry, advertisers start feelings its destructive effects. Marketers are facing a challenge to adapt the advertising message and tactics. Traditional billboards will not be effective as the consumers will be more distanced and spend more time in their homes.
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place.
Prescription Bag Advertising reaches the consumers with their minds in healthcare
Pharmacy Bag Advertisement is an outstanding tactic to reach consumers with their minds in healthcare. The advertisement is printed on pharmacy bags and distributed to the stores the advertiser selected. The consumer literally touches the ad and eventually bring it to their home. Pharmacy Bags Advertising creates additional exposure to other viewers since sometimes the consumers place the bags on their table at home. Advertisers use prescription bags or pharmacy bags as since it delivers the message in the hand of consumers.
In order to compare the costs of bag advertisement, we will consider the traditional OOH vehicle as a billboard. On the top, most billboard companies require advertisers to close long-term contracts. If your campaign strategy requires flexibility and multiple messages delivered at specific times, billboards are not the right media. Many commuters are subjected to dozens of billboards each day with a limited attention span. Billboards become easy to be ignored and the short exposure limits the recall rate of the audience.
For the same costs, you can advertise on pharmacy bags in 40 different venues for 1 month.
Pharmacy Bag Advertisement connects with the audience
The use of mobile OOH methods will most likely experience more decline in the coming months, given the fact when the economy re-opens, people will still be cautious and stay more at home. Mobile advertising using trucks, buses and others will be fast replaced by sensitive advertising. The impact of COVID-19 has kept normally mobile citizens inside their homes. Hence, the best ways to reach your audience and maintain brand visibility will be to take your products and services to them indoors, as it will be clearly unprofitable to place adverts on advertising vehicles that no one is seeing.
As the drastic economic impact of coronavirus continues to spill, brands and agencies are forced to re-evaluate the current advertising methods they are using. Recently, the Interactive Advertising Bureau (IAB) surveyed nearly 400 media buyers and brands. The results were surprising: 74% think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. According to the President of Interactive Advertising Bureau, David Cohen, “Typically marketers will press pause for a moment, take a breath, assess the situation, replay and reevaluate.”
The traditional out-of-home advertising is expected to be largely impacted. The estimated ad spend declined 51% in March and April and another decline of 41% is expected in June 2020. Fewer people are outside reducing the appeal and effectiveness of billboards and DOOH. Advertising in malls, at bus stops, and bus shelter advertising are fast becoming replaced by in-home advertising. The impact of COVID-19 has kept the consumers inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them indoors.
Typically, healthcare providers compete in terms of the quality of care offered and the cost. As such, the most competitive hospital or healthcare practitioner is the most affordable and with the best quality of care. By advertising, you get more clients, and you grow the top line of your business. Eventually, the higher top-line enables you to improve the competitive advantage of the business. The concept of leveraging prescription bags or pharmacy bags is ansince it delivers the message in the hand of consumers.
The Advertisement bags are handled by healthcare professionals from reputable pharmacy chains providing exceptional exposure to your brand. The target audience immediately connects with your message as they are with their minds in their health while picking up their prescriptions. This provides enhanced assimilation of your message.
A unique bag provides on average 15 min of exposure and extended views when the patient takes the bag home. Each pharmacy distributes on average 5,000 prescriptions bags/month, this generates an estimated 1.5M of impressions.
Bags Advertisement has always been a cost-effective way to market your product for a longer time of your ad with your audience. Advertising on pharmacy bags is a form of direct advertising and results are also clearly measurable. Direct contact with your customers allows you to target the customer where there is no any other competitor. If you need in the hand advertising do contact us today and start watching your rising graph.
(1) Bain & Company, Online or Traditional, What’s is Better for Brands? Nov 2016
(2) Marketers Continue to Waste Money as Only 9% of digital Ads are viewed more than 1 Second. Lumen Research, 2016