Augmented reality, virtual reality, and mixed reality are just a few of the buzz-worthy technologies to watch out for this year. Many companies are jumping on the bandwagon to perfect their marketing strategy. Online marketers know they need to stay on top with the latest trends, so they’re finally getting creative with new ad strategies that marry traditional advertising and technology. With an AR or virtual reality marketing agency, advertisers can take their promotions into a new dimension with video content that’s realistic and immersive. Marketing and advertisement companies are also using VR to brand their business and build loyalty among customers. The world is becoming more digitalized, which means it’s evolving at an exponential rate. Sales and marketing agencies have become more attuned to the latest trends and advancements in technology. According to Forbes, the average person uses over five social media platforms on a daily basis – that’s why firms are starting to experiment with new ways of marketing themselves online. A virtual reality marketing agency is one of the technologies that’s gaining momentum today. In order for brands to successfully use VR in advertising, they must be aware of the major trends along with how consumers interact with social media platforms as well as online video content today.
Advancements of AR using QR codes, OOH, and print-
QR codes are a type of matrix barcode that has been used to create virtual tours and online brochures. Having a QR code serves as an easy way to transfer information like URLs and contact details from a print ad or poster onto a mobile device display. This is a permanent web link that consumers will be able to see when they use their phone or other mobile devices. One major downside of using the QR code for AR advertising is the limited space on posters, which means firms need to optimize their campaigns to make QR codes more visible in order for them to be easily seen by consumers.
OOH (out of home) advertising is one of the most effective ways to promote and communicate with customers, especially since it’s visible in public spaces and main thoroughfares. In order for a business to be successful with OOH advertising, they need to create a poignant advertisement that’s engaging and memorable.
Print advertising is still one of the most prevalent forms of advertising with its large circulation and reach. The affordability and speed of print ads make it an option for companies looking for more cost-effective marketing strategies. As VR technology advances, print ads can become more interactive and allow readers to experience campaigns with a 360-degree view.
For more than a decade, online video has been the go-to medium for consumers to learn about new products and services. According to eMarketer, in 2016 over 5 billion videos were viewed on Facebook alone. The top brands used videos to advertise their products by integrating intriguing storylines as well as digital effects that helped transport viewers into a new world.
Possibility to create AR experiences using printed materials
Virtual reality (VR) is a form of computer-generated simulation that can be experienced with physical and/or simulated senses by customers. To replicate VR experiences, marketing firms and advertisers are now experimenting with sending AR advertisements through AR-enabled devices like the Google Cardboard. This is a great way to present an immersive marketing campaign that has the potential to make a customer reconsider their purchase choices.
It’s easy for businesses to create full 360-degree videos using virtual reality technology, thanks to YouTube, CinemaNow, and Animoto – all of which have options for creating professional 360-degree videos using special software.
Flyers can help to create an AR experience with the use of QR codes with the help of a virtual reality marketing agency. The QR code is a type of matrix barcode that has been used to create virtual tours and online brochures. Having a QR code serves as an easy way to transfer information like URLs and contact details from a print ad or poster onto a mobile device display. This is a permanent weblink that consumers will be able to see when they use their phone or other mobile devices.
One major downside of using the QR code for AR advertising is the limited space on posters, which means firms need to optimize their campaign to make it more visible in order for it to be easily seen by consumers. For example, the more words that are used, the better chance consumers will have of understanding them.
Business cards are a great way to advertise in a small, yet powerful way because they have the same functions as a flyer. They can be distributed at networking events and networking parties by advertising your company’s latest promotions and sales. Business cards can also be used as an alternative to QR codes by placing your contact details on the back of your business card. This can only be seen when you hold up the card in front of your face.
Virtual reality has been used to create interactive advertisements with the use of VR headsets like Google Cardboard, Samsung Gear VR, and Oculus Rift.
Advantages to use AR in advertising
Create memorable and effective experiences with AR advertising
AR advertising allows consumers to virtually experience a product or service, which means that they have a greater opportunity to reinforce their brand loyalty. Through AR technology, it’s easier for customers to interact with advertisements, thus making the process more effective and memorable.
Connect with customers for your businesses with AR advertising
With AR advertising, businesses can usefully connect to their customer base and generate new sales as well as valuable customer referrals. This is also beneficial since it adds practical value to the product or services in question, allowing consumers to make informed purchase choices.
Save space and money at its best with the help of AR advertising
Being able to be virtually present in the advertisement helps consumers feel closer and more connected with the company. This also allows them to recall the brand more easily as opposed to just seeing the advertisement on a computer screen or in a magazine. This saves companies money since they don’t have to print out posters, which could be damaging or damaging to the environment. In addition, AR advertising has the potential to reduce costs for marketers by helping them reach customers at different places and times.
Increase efficiency and create campaigns with AR advertising
Consumers are making massive investments in their smartphones and other mobile devices, which means that businesses need to make sure that their messages are able to successfully get through to their target market. With AR technology, businesses can create a more efficient ad campaign by using virtual ads delivered through mobile apps like Netflix, Spotify, and Facebook. With AR, companies can be sure that their message will be viewed by the right target consumer.
