One of the very interesting technologies is the 3D version of a person or product as an integral part of a holographic business card. Holographic business cards have found their significance in augmented reality. They will be discussed later.
Today’s customers are given the necessary personal touch and in that manner interaction and engagement thanks to AR. With this experience, the final image in the customer’s memory is achieved. At the same time, brand awareness is increasing. How to achieve the generation of future clients? If we look at the data in the IDC, we see that investments in AR have a significant growth, because the global consumption of AR / VR in 2020 was about 19 billion dollars, which is almost 80% compared to 2019. How to buy experience? It is known that consumers want bigger points of engagement, which directs companies to come up with new ideas and ways to be competitive, that is more interesting in the market. By 2023 (Threekit, 2020), the global VR / AR market is expected to have a 77% annual growth rate. The data show that the customer has significant comfort, that he is willing to pay more for comfort, i.e. 40% of consumers (Threekit, 2020) will pay more for a product adapted to AR.
Augmented Reality Out – of -Home Advertising
Posters, advertisements, billboards, digital ad screens are used for this type of advertising in order to have a special interactive experience with QR code scanning. AR using digital out– of- home advertising has become closer, more accessible, more convenient and more attractive to consumers. Billboards are set up in areas or densely populated areas accessible where large numbers of people pass by. Since a large number of people learned how QR codes are used, AR technology on the web has become more usable, interesting and almost necessary. Understandable, on the way to achieving good results, even using AR, challenges should be overcome both by the creators of advertising and by the targeted audience. The AR Web has allowed businesses of various profiles to more easily include AR extensions in their earlier ads. This achieves greater engagement and brand significance.
The Siduri Holographic Experience
Classic, almost silent billboards and advertisements have been revived with the help of AR technology with a new look, appeal and a new message. The holographic experience of Siduri Jackson Family wines (Rock paper reality, n.d.), who achieved remarkable marketing success in their AR campaign using colorful billboards, should definitely be emphasized. This was the world’s first holographic web AR experience for Siduri.
