Experiential Marketing: learn more about it.
Experiential marketing is a new method of advertising that lets the customer speak to the brand rather than the other way round. Traditionally, brands advertise through manipulating the customer so that he can bend to their will. Nevertheless, today’s customer is more knowledgeable and is quick to note such an attempt. Therefore, experiential marketing avoids this trap by turning the customer from a spectator to an active participant.
The concept of experiential marketing focuses on developing an emotional bond between a customer and the brand. Specifically, the design of the marketing technique is to evoke feelings and emotions through participation. The immersive nature of the participation connects the customer to the brand in a way that builds brand memories. Moreover, these memories are the real return on investment for the business.
Every business dedicates huge percentages of capital on advertising because the brand needs to be out there. Through brand visibility, people will learn of the products/services on offer and then they can decide to buy. Besides visibility, businesses need to go further and establish relationships with the customers. This way, the businesses can grow their market share and, ultimately, their market value.
Experiential Marketing: The rise of new age marketing
New age marketing is a phenomenon that includes novel vehicles through which advertisers can reach the target audience. For starters, new age marketing utilizes new media to try to get the attention of the customers. This includes the use of digital media and novel techniques like experiential marketing. Experiential marketing is a great idea of which many advertisers are growing fond. However, this marketing technique is part of an industry-wide phenomenon called new age marketing. Interestingly, new age marketing has two faces, which, however, do not conflict. On the one side, new age marketing refers to the rise of digital advertising platforms. Furthermore, anyone can place an ad on Facebook and it can reach billions of people in hours.
The other face of new age marketing entails experiential marketing and other creative advertising ideas like in-the-hand advertising. Technically, new age marketing embodies the alternative advertising media that is rising to correct the deficiencies of traditional advertising.
The phenomenon is all about creative advertising ideas
New age advertising is a collection of attempts by advertisers to avoid expensive billboards and ineffective TV ads. To be sure, the new age creative advertising ideas cut down marketing costs significantly. However, these techniques are limited in terms of reach. Depending on the circumstances of the advertiser, each media carries plenty of benefits. For small businesses, the new age advertising ideas are a godsend.
Billboards will not be an attractive advertising method. Blank billboards and canceled digital ads across the country and many parts of the globe is a strong pointer to how the coronavirus pandemic sweeping the world today has impacted sign advertising. The devastating effects of the pandemic on human lives could almost be likened to how terribly it has also dealt with businesses around the world. Some out-of-home advertising firms have withdrawn their earnings projections for the year as a result of market uncertainties at the moment. A good number of businesses that will survive the pandemic will most likely have to struggle to find their footing again. Reports also say that digital ad giants, Facebook and Google have also had their shares of the downturn. Even Coca-Cola has soft-pedaled its marketing drives.
Most digital ads creation companies have put a temporary stop on ads creation. A reasonable overview of the current crisis wrought by the COVID-19 spread shows that making new ad videos may just end up as a waste of time and money for the ad shoot companies as well as it is for the owners of the business. In the coming weeks, ad buyers in the USA will tilt towards new advertising ideas the more. All methods of advertising that serve as workable alternatives to OOH advertising will shine as saviors. And they’ll shine the more if they provide equally satisfying results for the clients.
A good example of these new advertising ideas is door hanger advertising. It enables advertisers to reach the precise audience. Advertisers can deliver custom printed door hangers to specific homesteads. Moreover, the intention of piquing their interest. A campaign predicated on this technique is cheap to implement and the results are incomparable to traditional advertising.
How it Works
The message of the advertiser is printed on door hangers and placed on the doorknob of households. Door Hanger Marketing is an unconventional marketing tactics since the targeted audience do not expect to see the ad hanging on their doorknob. The surprise effect of seeing flyers door hangers causes a cognitive stimulus on the consumers which enhances the assimilation of the message and makes it memorable. The households can be targeted by specific demographics and the advertiser must partner with the capable Door Hanger Advertising company to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of Door Hanger Advertisement program is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article).
First, you need a creative advertising agency
Innovation in any discipline is a tall order and it takes the gifted to blaze the trail. In the same breath, advertisers can access creative ideas only from a creative advertising agency. Important to note, such an agency has its finger on the pulse of the customers. As such, it will not fail to notice the need for change. This enables the agency to come up with creative ideas. It frequently help its clients to achieve their objectives.
