By placing key cards in hotels lacking room service, Domino’s capitalized on a gap in the guest experience, driving both brand visibility and sales while enhancing convenience for travelers
10 HOTELS
~ 20,000
~ 1.5M to 1.8M
Ad placement in 20 hotels across Detroit in guest rooms, strategically targeting hotels that did not offer room services. Included exclusive QR code coupons on the key cards, offering discounts to order pizza directly to their rooms.
Focused on hotels without room service, positioning Domino’s as a convenient and appealing alternative for hungry travelers
The promotional coupons drove a notable uptick in orders, with many guests taking advantage of the easy and affordable pizza delivery option
The promotional coupons drove a notable uptick in orders, with many guests taking advantage of the easy and affordable pizza delivery option
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