Start Close, Go Far: How Lone Star College Used Pizza Boxes to Boost Student Enrollment
Pizza Boxes to Boost Student Enrollment: during the busy student enrollment season, Lone Star College Cypress Center launched a creative campaign to increase awareness and drive local student enrollment by partnering with Domino’s and Papa John’s pizza venues. Targeting potential students close to their Cypress, Texas campus, they leveraged the power of pizza box toppers to deliver a compelling message directly into the homes of future students.
Campaign Overview
To engage local students in a unique and relatable way, Lone Star College distributed pizza box toppers featuring the tagline, “Start Close, Go Far,” highlighting the benefits of beginning their educational journey at a nearby institution. The campaign aimed to promote the college’s offerings, emphasizing affordability and proximity to the target audience’s location.
Reach and Metrics
The pizza box topper campaign was distributed to over 50,000 potential students in areas surrounding the Cypress Center. With an estimated 10 million impressions, the campaign achieved a CPM ranging from $2 to $2.50. By tapping into popular pizza delivery venues, Lone Star College ensured their message reached a large, engaged audience during a crucial time—student enrollment season.
Engagement and Impact
Each pizza box topper delivered a call to action that resonated with students considering local educational options. The message encouraged prospective students to explore Lone Star College’s programs while emphasizing the convenience of attending a nearby college. This in-hand advertising approach reached students where they lived, offering a highly localized and cost-effective marketing solution.
Key Benefits
Localized Targeting: By focusing on pizza venues near the Cypress campus, Lone Star College successfully reached students living in the surrounding areas, where convenience and affordability play a significant role in decision-making.
High Impressions at Low CPM: With a CPM of $2 to $2.50, the campaign effectively captured a high number of impressions without a significant financial investment, making it an efficient tool during the competitive enrollment period.
Engaging Call to Action: The tagline “Start Close, Go Far” connected with potential students by positioning Lone Star College as a smart, accessible option for launching their academic journey, creating a lasting impression with each pizza delivery.
This creative use of pizza box toppers allowed Lone Star College Cypress Center to make a personal connection with potential students in their local community. By integrating the campaign into students’ everyday lives through a medium as familiar as pizza, the college effectively boosted awareness and helped drive enrollment.
