A Toast to Flavor: Brewhouse Legends Takes Over Chicago’s Bars with Pub-Inspired Snack Launch
To celebrate the launch of their pub-inspired snack nut mix, Brewhouse Legends (a brand of Mount Franklin Foods) took a creative and strategic approach: they hit the city’s top bars and restaurants with an eye-catching bar coaster campaign. By leveraging a relatable, in-hand advertising medium, the brand aimed to introduce their product in a setting that perfectly matched its pub-style essence.
Campaign Overview
Brewhouse Legends placed customized bar coasters featuring their new snack mix launch at 40 bars and restaurants across targeted areas of Chicago. The goal was simple yet powerful: to reach pub-goers and beer enthusiasts in the perfect environment, where salty snacks and drinks go hand-in-hand. Each coaster featured information about the new snack and was designed to seamlessly fit the aesthetic of Chicago’s beloved pub culture.
Reach and Metrics
The campaign made a substantial impact with an estimated 18 million impressions, at a highly competitive CPM of $2 to $2.50. By targeting bar patrons directly during their dining and drinking experience, Brewhouse Legends ensured that the message reached the right audience at the right moment, creating strong engagement.
Key Benefits
- Perfect Pairing with Pub Culture: The use of bar coasters in pub environments was a natural fit for Brewhouse Legends’ pub-inspired snack mix. This ensured that the product’s branding and message resonated with consumers in a highly relevant setting.
- Cost-Efficient Reach: Achieving 18 million impressions with a CPM as low as $2 demonstrated how cost-effective bar coaster campaigns can be, particularly when targeting specific, niche markets such as bar patrons.
- Targeted Exposure: By selecting 40 of Chicago’s most popular bars and restaurants, Brewhouse Legends was able to reach a concentrated audience of snack-lovers and craft beer enthusiasts, ensuring their product gained attention where it matters most—directly in the hands of their consumers.
This innovative campaign allowed Brewhouse Legends to successfully launch their new product in a fun, memorable, and relevant way, using bar coasters to spread the word—one pub at a time. The brand’s clever approach helped create excitement around the new snack mix, making it a staple in Chicago’s bustling pub scene.
