Bar Drink Coasters Perfect Vehicle for CBD Advertisement

According to a report by Global Market Insights, Inc., the market valuation for Cannabidiol will cross $89 billion by the year 2026. The rapid growth is because of the increased demand for CBD products after the legalization of cannabis for medical and recreational use.

The growing application of CBD in the medical field has contributed immensely to the popularity and demand for cannabis products. Consequently, we continue seeing new companies enter the industry while the existing companies intensify their competition techniques.

For the new entrants to compete with the established brands effectively, there is a need for a CBD advertisement strategy change. Overall, the CBD industry is facing increased advertising challenges. This is considering that cannabis is still a regulated substance, and advertisements require multiple approvals. Some of the CBD advertising challenges include:

1. Age-based restrictions that complicate CBD advertisement

2. Federal restrictions

3. Varying cannabis advertising restrictions

Therefore, CBD companies need to ensure more innovativeness when formulating advertisements. This is to be able to generate adaptive adverts that reach the target audience effectively. In this post, we elaborate on different ambient advertising techniques to help CBD companies. We focus on using bar drink coasters for CBD advertisements and the concept of a pizza box for CBD advertisements. But first,

What is Ambient Advertising?

Ambient advertising is a technique that applies the principle of the placement of advertising in unusual and unexpected places, often with unconventional execution. Therefore, the ambient advertisements use surprise as a smart approach for creating a connection with the recipient, as the adverts are placed in unusual places.

Moreover, ambient advertising puts excellent emphasis on tactics like humor creativity, and audience involvement to raise the level of curiosity in consumers and the willingness to process the advertisement message. To understand how the concept of ambient advertising for CBD works, let us review the two techniques mentioned above.

Bar Coaster CBD Ads

Placing CBD advertisements in a relaxing environment can be one of the best approaches to spreading your message. Ideally, the bar coaster advertising technique places the coasters on the bar table, directly impacting the consumer. Bear in mind that the patrons are looking for more effective recreational treatments, and this approach can be an effective way of getting them to try CBD products. Coasters can be distributed to different bars where patrons are the leading target group.

Bar advertisements are one of the most effective ways to promote your business. Discover how bar advertisements work and how you can use them to advertise your business! Get tips on how to market your CBD products using bar advertisements!

Concept of Pizza Box Adverts

The pizza box ads work in the same way as the bar coaster ads. Therefore, the advertisement message is printed on pizza toppers. Therefore, as the recipient unboxes the pizza, there is direct contact with the CBD advertisement. This ensures that the adverts will reach the right target audience.

Use Cases for Coaster Ads

Incorporating Coasters in Corporate Wellness Programs

Use Case: A wellness company offering corporate fitness or mental health programs could place branded coasters in company break rooms or local cafes. The coasters could feature motivational quotes, wellness tips, or QR codes leading to free consultations or virtual wellness sessions.

Why It Works: This method reaches professionals in a relaxed setting, delivering valuable wellness information when they are most likely to consider self-improvement. It also helps position the wellness brand as a trusted partner for companies looking to enhance employee well-being.

Interactive Coasters for Customer Data Collection

Use Case: A restaurant chain could distribute coasters with interactive trivia or short surveys printed on them. By answering questions (via QR code or text), customers could enter a contest or receive a discount on their next visit. This approach engages customers while allowing the business to collect valuable data such as emails and preferences.

Why It Works: Interactive coaster marketing, beyond basic QR codes, combines customer engagement with data collection, making it a powerful tool for restaurants aiming to build loyalty programs or improve services based on direct feedback.

Food Industry: Promoting New Menu Items or Seasonal Offers

Use Case: A restaurant or food brand could use coasters to promote new menu items, special offers, or seasonal deals. For instance, the coaster could feature an appetizing image of a new dish along with a QR code linking to an online menu, ordering platform, or special offer (e.g., “Order now and get a free appetizer”). They could also encourage social sharing by running a contest where customers post a picture of the coaster with their meal.

Why It Works: Coasters are already placed on tables, making them an ideal medium for promoting food-related content. Customers are often primed to consider their next meal, and the coaster can push them towards trying something new or taking advantage of a limited-time deal.

Conclusion

At Adzze, we are building capacity to help deliver CBD advertisements to the right target customers. This includes using more effective techniques that reach customers directly. That way, the advertiser is assured that the message has been delivered to the target audience. Therefore, a bar drink coaster is a perfect CBD advertisement method.