Here The Challenges To Run An Augmented Reality OOH Advertising

Augmented reality is one of the game changing technologies for retail in 2021. Through AR, consumers are able to visualize and customize products in 3D when shopping. Therefore, it is easier for the businesses to engage customers throughout the shopping process. According to statistics, the number of mobile AR users is projected to hit 3.5 Billion users by the end of 2022. In addition, 48% of shoppers are already using or willing to use AR to assess new products and services.

These numbers are encouraging, especially for businesses that are contemplating how they can increase their ability to reach target audiences. Like other technologies, it is important for businesses to consider the future trends of augmented reality OOH advertising. Here is an overview of what to expect when it comes to application of AR in advertising.

AR will bridge the gap between traditional and digital advertising

Consider that traditional advertisers rely on billboards, posters, brochures and subway ads to reach the target audience. However, modern advertising revolves around using the technology to reach the consumers as they use mobile phones or other digital devices. With augmented reality OOH advertising, it is much easier for the advertisers to bridge the gap between traditional advertising and digital advertising.

AR OOH Ads Are Easier To Track

Effective advertising is where the advertiser is able to measure the engagements and determine which channels generate more traffic compared to others. This calls for proper ad tracking. With AR powered OOH ads, it is easier for the advertisers to reach the target audience, and even track ad engagements and interactions.

Augmented Reality OOH Advertising Helps To Increase Ad Reach and Engagement

The number of mobile users has increased tremendously. Besides, we have seen that the number of AR users is projected to reach over 3 billion people. This is a huge audience, and businesses that focus on using AR to reach the audience will achieve higher engagements and Ad interactions.

While augmented reality OOH advertising has a huge potential when it comes to increasing AD reach, several challenges face the early adopters. Here are some of the challenges to expect, in case you plan to switch to AR OOH.

Lack of Expertise To Adopt the Technology

When it comes to use of AR technology to power OOH ads, not all advertisers have the knowledge required to deploy the technology effectively. This alone is a huge challenge, making it impossible for startups to take advantage of the new technology.

Requires Users To Download Apps

When it comes to the use of QR to deploy powerful ads, one of the biggest challenges is convincing the users to download the Apps required to scan the ads. Therefore, it becomes difficult to reach the targeted audience without first sensitizing them on how to scan the ads.

Still At Early Adoption Stages

AR OOH ads is a technology that is still at the early stages. Therefore, businesses may not understand how to deploy the technology correctly.

Conclusion

We have looked at some of the top trends when it comes to adoption of AR to deploy the best ads. Traditional OOH ads are difficulty to track, making it hard for advertisers to deploy effective ads. Therefore, it is important for businesses to shift to augmented reality OOH advertising.