In-hand-advertising has a far-reaching effect compared to traditional advertising methods like the use of billboards. Adzze is a leading in-hand-advertising media helping businesses to place their brand in the hand of the target consumer.
As people return to their favorite coffee shops, these venues have become busy hubs of activity once again, offering a space to work, relax, or reconnect with friends. This resurgence presents a valuable opportunity for businesses to rethink their marketing strategies. With the traditional advertising landscape undergoing significant changes, it’s time to leverage the unique environment of coffee shops to reach potential customers. One effective strategy is to advertise on coffee sleeves and mugs, capitalizing on the high visibility and extended interaction time these items offer.
Advertising on coffee sleeves and mugs
This marketing approach prints your logo and/or message on a coffee sleeve that gives protection to customers who have bought hot coffee. These can be given out to popular coffee shops with a specific target audience. The same kind of advertising could be done on coffee mugs that are given away during promotions at the very same coffee shop. A great approach is to provide the branded mugs or sleeves to the coffee store at no charge, as long as they are using your branded items to serve the coffee. It is a win for the coffee shop receiving free items, and a win for maximum brand exposure too.
Benefits of advertising on coffee mugs and sleeves
Let’s face facts, thousands of people need at least one cup of coffee to get them through the day. If ten consumers buy a cup of coffee with your branded sleeve on it, and each person takes 20 minutes to drink that cup of coffee, the total exposure to your in-hand advertising would have been 200 minutes. People are relaxed when they have their cup of coffee so they have the time to read the sleeve surrounding their coffee cups or to notice the branding or message on their mug they are drinking from. Sub-consciously they will notice the advertisement more and more, especially if they frequent the same coffee shop.
Coupons and QR codes can also be used on the coffee cups as a direct measure of the effectiveness of the marketing campaign.
Sensitive message relay
Adzze specializes in ambient advertising, placing brands and logos on everyday items in a way that creates a more personal and engaging experience than traditional methods. We are enhancing our capabilities to include advertising on coffee sleeves and mugs, ensuring that these campaigns effectively reach your target audience. We also recognize the importance of delivering messages with sensitivity, especially during times when people are more attuned to the tone of advertising. Adzze is committed to helping brands communicate in a way that is positive, inspirational, and uplifting—making every cup of coffee a little more meaningful.
