In the fast-evolving world of healthcare, advertising medical practice services requires more than just a sign on your building or a Google ad campaign. Enter telehealth—the not-so-new, but rapidly scaling frontier that has transformed not only patient care but also how practices market themselves.
As more patients prioritize convenience, accessibility, and digital-first experiences, medical practice advertising must evolve to reflect this shift. Telehealth isn’t just a care delivery method—it’s a growth opportunity.
In this blog, we’ll explore how advertising medical practice offerings through telehealth expands reach, drives measurable ROI, and opens new doors for personalized and scalable healthcare marketing.
Advertising Medical Practice: Why Telehealth Changed the Playing Field
Before 2020, telehealth was largely niche—used sporadically by rural clinics or mental health providers. But the pandemic accelerated digital adoption in all industries, and healthcare was no exception.
Today, telehealth is mainstream. And for marketers tasked with medical practice ads, that shift presents new angles for promotion:
Geographic boundaries no longer limit patient acquisition.
Services once seen as in-person only (like dermatology or primary care) are now telehealth-ready.
Messaging around convenience and access is more compelling than ever.
If your strategy for advertising medical practice services doesn’t include telehealth, you’re missing a critical piece of the puzzle.
Telehealth Marketing Touchpoints in Medical Practice Advertising
Let’s break down the specific ways telehealth enhances ADS medical practice campaigns.
Geographic Expansion Without Physical Expansion
Traditional brick-and-mortar models limit your market to patients within a 10–20 mile radius. With telehealth, that expands instantly—especially in states that allow cross-county or even cross-state care.
Your medical practice ads can now target:
Rural or underserved communities
Urban patients who prefer digital convenience
Mobility-limited populations like seniors or the disabled
By positioning your services as accessible from anywhere, your ad medical practice strategy instantly becomes more scalable.
Segmented Messaging for Specific Services
Telehealth doesn’t mean every service is virtual—but many are ideal for digital delivery.
When advertising medical practice services like:
Medication management
Mental health counseling
Follow-up care
Chronic condition monitoring
You can run service-specific medical practice ads that highlight:
No waiting rooms
After-hours access
Same-day virtual visits
This level of granularity creates relevance and drives conversions.
Personalization at Scale
Telehealth platforms allow practices to collect meaningful engagement data—visit types, appointment preferences, patient feedback. This fuels smarter medical practice advertising strategies like:
Retargeting patients who missed appointments
Promoting new telehealth offerings to repeat users
Segmenting ads by age group, location, or device
Personalized medical practice ads don’t just feel better—they perform better.
Best Practices for Advertising Medical Practice via Telehealth
If you want to position telehealth as a value-add in your medical practice advertising, here are actionable tactics to include in your campaigns:
✔ Build Trust With Language and Imagery
Use real patient success stories, screenshots of your telehealth interface, and clear language like “See a doctor from home in minutes.” Trust is a must.
✔ Highlight Accessibility and Affordability
Is your telehealth service covered by insurance? Available in multiple languages? Open after 6 PM? These benefits are conversion gold in any ad medical practice campaign.
✔ Leverage Local SEO With a Virtual Twist
Even though services are online, patients still search locally. Include city and neighborhood references in your landing pages and medical practice ads to attract local traffic.
✔ Use In-Hand Ads to Drive Digital Visits
Counterintuitive? Not at all. Promote your telehealth platform through in-hand advertising like pharmacy bag ads or wellness kit inserts. This bridges offline and online engagement seamlessly.
Real-World Example: How One Clinic Scaled with Telehealth Marketing
A multi-location family medicine practice in Southern California ran a telehealth awareness campaign across several verticals:
Google Ads targeting “doctor online near me”
Facebook video ads showing how to use their app
Pharmacy bag ads with QR codes leading to telehealth booking
In just six months, their medical practice ad strategy helped them grow online appointments by 230%, reduce patient no-shows by 40%, and expand their reach into 15 new zip codes—all without opening a single new office.
Advertising Medical Practice with Telehealth: Top Metrics to Track
To measure the success of your medical practice advertising campaigns with telehealth, monitor these KPIs:
Cost per telehealth appointment
Telehealth ad click-through rate
New patient registrations via digital channels
Repeat visit rate (telehealth to in-person or vice versa)
Revenue per telehealth visit vs. in-person