Why are you wasting time with generic ads when you can go local and connect directly with the community? With bar coaster advertising, you can engage customers where they’re most receptive—in their favorite bars and cafes.
Are you ready to take your brand into the hands of your audience? Let’s get creative!
Imagine your message in the hands of every customer during their favorite happy hour hangout. With up to 3 hours of exposure per visit, bar coaster ads are the perfect way to leave a lasting impression. Whether it’s promoting an event, product, or service, these coasters ensure your brand stays top of mind while the drinks keep flowing!
Advertising on bar coasters is a game-changer! Whether in a busy pub or a cozy café, bar coasters put your message right in the hands of your target audience—literally.
Are you curious to see if this works for you? Click here to explore our Media Option!
Unconventional Coaster Advertising
Small and medium-sized enterprises are urged to find innovative ways of effective advertising with limited marketing budgets. They attempt to compensate for their disadvantages compared to large leveraging unconventional ways of advertising.
One of these tactics is called In-Hand Advertising. This method is highly effective and refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups (2). The placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so (2). As example, advertising on bar coasters can deliver the right message in the right ambient. Similar marketers can use other vehicles as ad space as prescription bags, coffee cups, pizza boxes, drink coasters, door hangers, hotel key cards, shopping bags.
Advertising Coasters: How Does it Work?
The logo and message of the advertiser are printed on bar/restaurant coasters and distributed to the network of venues. Specific targeting is enabled with in-house technology to profile the demographic region and pick addresses according to the campaign plan.
Coasters Impact: High Assimilation of the Message
Advertising Coasters is a creative option to spread your message in a relaxing environment. The venue places the coasters on the dining or bar tables generating a direct impact on consumer who receives the message in their hands. This is makes it guaranteed impressions, as they have to take the coaster in their hands. Approximately 1,500 coasters/month can be distributed by each venue generating estimated 0.7M of impressions/month. The ‘unusualty’ raises level of interest in consumer and hence their willingness to expend cognitive effort to process message.
Bar coasters are viewed by on average 4-6 other people in a relaxing environment enabling your target audience to better assimilate your message. Bar coaster advertising programs can be run locally or nationwide. Most of the metropolitan regions are covered.
Advertising coasters are an excellent way to advertise your products and services. Looking for excellent advertising coaster ideas? Our marketing coasters are perfect for branding your products and services, as they can be used in most bars, pubs and many different venues. Make Your Logo Stand Out with Eye-catching Designs and never miss the chance to make your customers remember you. Advertise your business on Advertising Coasters with Your Logo, Message, and Contact Details. Personalize Your Company’s Image by Promoting on Different Types of Coasters. Advertising Coasters are a creative and affordable option to create brand awareness.
Advertising Coasters: Cost Comparison
While traditional billboards in larger markets can cost between $14,000 and $20,000 per month, advertisers can achieve far greater reach for the same budget by opting for bar coaster advertising. With the same investment, a brand can distribute over 40,000 bar coasters across 40+ different venues, generating multiple impressions per customer as they enjoy their time in bars and restaurants. Unlike billboards, which rely on fleeting views from passersby, bar coasters offer more prolonged engagement as patrons hold onto them for extended periods during their visit, leading to higher recall and interaction with the brand message.
