Advertising Balloon: learn more how place your ads in the air.
The shift in the Advertising Industry
The use of OOH and billboards will most likely experience more decline in the coming weeks, given the growing number of cases of infection in the United States. Businesses that dearly need to get the word out about their enterprise will have to embrace new-age advertising to stay in business. This means more customers will abandon billboard advertising to adopt indoor ads; a strategy which brands trying to avoid the cut-throat cost of sign advertising have happily been using to market themselves in recent times.
The New York Times aptly described the effect of the pandemic on outdoor advertising as a ‘seismic shock’. Even Coca-Cola is among the companies that have limited their ad campaigns during the coronavirus crisis, the New York Times report says. Long story cut short; a lot of companies are hitting the brakes on billboard ads and other forms of OOH advertising and are also pulling back until the coast clears.
Businesses, especially small and medium enterprises, face an uphill task when it comes to achieving desirable brand visibility. It is because of sky-high advertising costs. Anyone who opts for traditional media or even digital platforms to carry out ad campaigns must be willing to cough up millions of dollars. Fortunately, there is a cheap alternative in advertising balloon campaigns.
Advertising balloons go by different names, including advertising inflatables and advertising blimps. They offer a new way through which advertisers can reach the target audience without having to spend ridiculous amounts of money. Like other aerial advertising techniques, advertising balloons target audience that is congregated outside, like on a beach. Also, beach-goers might take pictures of the balloons and post them on social media platforms. It increases the visibility of the message.
Why you should consider using an advertising balloon
1. It is cheap to run ad campaigns based on advertising balloons
Using an advertising balloon to run an ad campaign is cheap. Typically, balloons cost around $450 per hour, and a campaign lasts for an average of four hours per day. However, this depends on many things, including the period that people spend at the beach. If the campaign is run for say two days a week (weekdays), a business can spend just $14,400 for a month-long ad campaign. Comparably, traditional media advertising is expensive. For example, the cost of a 30-second commercial during the Super Bowl LIII in 2019 was $5.25 million on average.
2. Big and mobile hence attracting huge attention
Another reason businesses should consider advertising balloons is that they are big and are always in motion. The standard size of an advertising balloon is about 12 ft. by 12 ft. This considerable object is visible from miles away. Since it is always moving, there is a guarantee that the message will reach a huge chunk of the target audience.
Further, this kind of ad campaign targets individuals on the beach. Notably, many people visit beaches to relax and have a good time. It is the best time for showing ads since it will command high levels of attention.
3. The novel idea is a crowd-pleaser
Additionally, advertising balloons might have been around for over 100 years, but the concept sounds so new. Instead of such a sight being a nuisance like TV ads, the fascinating view of a floating balloon is eye-catching. The interest that the balloons generate contribute to high impressions and high conversion rates. Notably, the target audience is likely to associate the business with an elevated sense of innovation. It might attract many people to the brand.
Stay-at-Home Ads with Door Hangers
During this crisis marketers will have to adapt and to stay on top of the latest trends. Its critical to improve type of advertising message shifting it to more sensitive perspective. The business of marketing is changing in the age of COVID-19. Whether its effects are brief or prolonged, marketers need to be nimble in these challenging times, and pivot when needed while optimizing performance throughout the crisis.
A noticeable new normal in consumer behaviour is the increased demand for food delivery services. According to NPD, 48.5% of all restaurant spending was for off-premise orders in the past 12 months and this is expected to accelerate during the lockdown.
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home.
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience. The consumers will be positively surprised if the door hanger brings them value as coupons or discounts. The advertiser must partner with the capable door hanger distributors to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of the Door Hanger Advertising investment is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article).
Despite the apparent usefulness of putting your brand in the air, it is still difficult to achieve optimal engagement and visibility rates. That is why advertisers should consider alternatives like using pizza boxes to market their brands. Interestingly, this unconventional advertising tactic should catch the audience by surprise. Imagine seeing an ad marketing Amazon’s AWS on a pizza box! This is what marketers call in-the-hand marketing.
In-the-hand marketing ensures that the message reaches the hands of the precise target audience. If Amazon wanted to market its AWS service to businesses in a certain location, it would use pizza boxes strategically. This includes printing the boxes with the message and its logo. The company will then deliver the pizza boxes in the select region. As such, every time the target buy pizza, they get in contact with the ad cheaply and easily.
