Laundromat Ads

Laundromat Ads Metrics:

Targeting: laundromat venues targeted by DMA or Zip Code
Reach: 2-3,000 visits per month
Average exposure: 30-60 minutes
Impressions per month: 13-18,000
CPM (cost per thousand impressions): $10-25

Laundromat Ads: Why settle for one glance when you can own the moment? Laundromat ads make the most of downtime, turning every spin cycle into an opportunity for your brand to shine. The audience isn’t going anywhere—so why not be there with them?

Laundromat advertising delivers repeated brand impressions as customers are naturally exposed to your message multiple times while waiting, creating lasting impact and higher recall in a setting where dwell time is longer than other OOH formats.

Advertising in laundromats captivates a hyper-local, captive audience for extended periods, allowing brands to stand out and engage customers in a distraction-free environment while delivering repeated, high-impact messaging.

Laundromat advertising stands out from traditional OOH tactics by delivering uninterrupted, hyper-targeted brand exposure to a captive audience during extended dwell times, offering deeper engagement and higher recall compared to fleeting impressions on billboards or transit ads.

Where Ads Can Be Placed in Laundromats:

Wall Posters: Large, framed posters can be displayed in high-traffic areas like near washers, dryers, or seating areas, offering consistent visibility.
Banners and Window Clings: Advertisers can use banners and window clings to create vibrant, large-format ads near the entrance or on windows.
Machine Clings: Ads can be placed directly on the machines (washers and dryers), making them impossible to miss during use.
Counter Cards: Placed near vending machines or payment areas, counter cards are effective for targeted, action-oriented messages.
Floor Graphics: Custom floor graphics can direct customer attention as they move through the laundromat.
Take-Ones: Brochures or coupons can be placed in easily accessible spots, allowing customers to take them home for future use.

Benefits of Laundromat Advertising:

Targeted, Local Audience: Laundromats tend to serve customers from the surrounding neighborhood, making them ideal for businesses targeting local consumers(

Extended Dwell Time: Customers spend 30 minutes to a few hours in laundromats, allowing for prolonged ad exposure. This repeated exposure over multiple visits builds brand familiarity.

Cost-Effective: Laundromat advertising can be more affordable than traditional OOH options like billboards, providing excellent value for smaller businesses or local services.

High Engagement: With limited entertainment options during their visit, customers are more likely to engage with the ads around them, increasing the likelihood of brand recall.

This type of advertising is especially beneficial for businesses such as local retailers, real estate agents, healthcare providers, and financial services, seeking consistent, long-term exposure to a local, community-based audience.

Metrics

The foot traffic in laundromats can vary based on location, demographics, and competition. On average, a laundromat might see roughly 60 to 70 visitors per day. The number of machines influences this, the local population density, and the availability of in-home laundry facilities in the surrounding area.

For example, laundromats in urban or high-density areas tend to have higher traffic due to the lower percentage of households with in-unit washers and dryers. In contrast, suburban laundromats might see slightly fewer daily customers, but those customers may come in for bulk services like wash-dry-fold.

This high and consistent foot traffic makes laundromats a valuable place for place-based advertising, where ads can be positioned on wall posters, machine clings, or take-one flyers. The extended dwell time (30 minutes to an hour) ensures prolonged ad exposure and engagement.

Use Cases for Advertisers

Insurance Agencies

Use Case: An insurance company places posters and take-one flyers in laundromats offering affordable renter’s insurance or auto insurance. A QR code can direct visitors to an easy-to-fill-out form.

Benefit: Renters are frequent users of laundromats, making this a perfect fit for insurance agencies looking to promote renter’s insurance(

Local Restaurants or Cafes

Use Case: Local restaurants place ads on walls or tables with offers like “Show this ad for 10% off your next meal.” Customers can see the ad while waiting and be prompted to visit the restaurant after finishing their laundry.

Benefit: Targeting local customers with discounts or offers encourages foot traffic to nearby businesses. It’s also a great way to build brand loyalty.

Food Delivery Services

Use Case: A food delivery service places counter cards or take-one flyers offering first-time user discounts. Ads can highlight the convenience of ordering food while customers wait for their laundry to be done.

Benefit: Laundromat customers are captive for an extended period, and promoting convenience-related services fits well with their needs during this downtime.

Healthcare Providers (Dentists, Clinics, etc.)

Use Case: A local dental clinic places ads on washers and dryers promoting their new patient’ special or free consultation services. The ads can target nearby residents who may be looking for family healthcare options.

Benefit: Health-related services are a good match for this audience, especially if the laundromat serves a family-oriented community.

Local Event Promotion (Concerts, Festivals, etc.)

Use Case: A local event organizer places flyers and posters promoting an upcoming music festival, food fair, or community event. Ads can offer early-bird discounts or event details to encourage participation.

Benefit: Laundromats offer an opportunity to reach a local, engaged audience with details about nearby events.