Do you want A Thriving Business? Focus On Coasters Printing!

Looking to boost your business and stand out from the competition? Coaster printing could be the key to your success. As businesses continue to search for innovative ways to engage customers, traditional advertising methods are becoming less effective. Coaster advertising, a powerful form of ambient marketing, offers an intimate and creative way to reach your audience directly in social and relaxed environments. By placing branded coasters in bars, cafes, or restaurants, your message gets in front of customers, ensuring higher brand recall and engagement. Discover how coaster advertising can help grow your business and deliver a high return on investment.

Definition of Coaster Printing and Overview of How Coaster Advertising Works

Coaster printing refers to the printing of the business logo and the advertisement message on bar/restaurant coasters. Therefore, the approach works best for the advertisers who are targeting customers who frequent the entertainment joints. As the customers use the bar coasters, they interact with the advertiser’s logo and advert message directly. Therefore, coaster advertising helps to deliver the message firsthand, and the exposure occurs repeatedly.

What Are The Advantages Of Coaster Advertising?

1.      Provides Extended Advert Exposure

The average customer spends about an hour at the restaurant or at the bar. Throughout the period, there are high chances that the coaster will be right in front of them thus providing direct Ad exposure. Remember that the customer is relaxed and enjoying the drink. Therefore, this is the right time for the advertiser to show the message. Thus, if deployed effectively, the advertisement method is more effective compared to use of billboards, which seem distractive.

2.      Wow Factor

Creatively designed coaster adverts produce the wow factor that goes towards making a lasting first impression. Therefore colorful and attractive coaster printing will attract your target audience, with the message delivery more effective since the audience interacts with the advert repeatedly.

3.      Cheaper and More Effective

Coaster printing does not cost as much as printing posters to be used on busy subways or renting space to put up costly billboards on busy highways. Ideally, at a fraction of the cost used to print a billboard poster, you can advertise at more than one location using the coaster printing approach. Therefore, advertisers should factor in the advertising methods that reach a larger audience.

4.      Generates Higher Return On Investment

We have seen that through coaster advertising, you are spending less to reach a wider audience. Moreover, you are targeting a wide audience who at the same time see your message and brand logo repeatedly, and while at a relaxed mood. Therefore, the return on investment is higher compared to billboards where you are targeting people who are busy on the highway, and often at pressure to get to the destination.

Coaster Ads: Use Cases

In-Event Sponsorship for Conferences or Expos

Use Case: A SaaS company could provide branded coasters at business conferences or expos, featuring QR codes that guide attendees to an exclusive product demo or service discount. The coasters could also include brief, impactful messages about the software’s benefits, aiming at decision-makers in a casual environment like networking lounges or event cafes.

Why It Works: This method helps brands stand out among the flood of digital ads and booth materials, targeting B2B clients in a more informal, social atmosphere. It serves as a tangible reminder of the company’s services, ideal for follow-ups post-event.

Interactive Coasters for Customer Data Collection

Use Case: A restaurant chain could distribute coasters with trivia games or surveys printed on them. By answering questions through a QR code or text message, customers could enter a contest or receive discounts on future meals. This tactic enables businesses to gather customer data, such as emails and preferences while engaging customers in a fun, interactive manner.

Why It Works: Interactive coaster marketing goes beyond just QR codes. This use case merges customer engagement with data collection, offering restaurants an effective way to build loyalty programs and gather feedback directly from patrons.

Incorporating Coasters in Corporate Wellness Programs

Use Case: A wellness company that provides corporate fitness programs or mental health services can place branded coasters in office break rooms or local cafes frequented by professionals. The coasters could feature motivational quotes, wellness tips, or QR codes leading to free consultations or virtual wellness sessions.

Why It Works: This strategy reaches professionals in a relaxed environment, delivering valuable information during moments when they might reflect on self-care. It positions the wellness brand as a trusted resource for companies aiming to enhance employee well-being.

Gaming Company: Promoting a New Game Release

Use Case: A gaming company can use coasters in cafes and esports bars to advertise the release of a new game. The coasters could include key art from the game and a QR code leading to a trailer, demo, or pre-order page. For multiplayer games, different coasters could represent various characters or factions, encouraging patrons to choose their favorite and engage socially.

Why It Works: Gamers often enjoy social settings, making venues that promote relaxation and entertainment ideal for advertising. Placing coasters in these spaces helps the gaming company connect with a captivated audience, likely to scan the code and share the experience with friends.

Law Firm (DUI-Focused): Raising Awareness

Use Case: A law firm specializing in DUI cases could distribute coasters in bars and restaurants, featuring strong messages about the consequences of drunk driving. The coasters could include a QR code linking to the firm’s website or an educational video about legal rights and the importance of securing counsel if arrested for DUI. A “Call Us If You Need Help” message could also be displayed along with the firm’s contact details.

Why It Works: Coasters placed in establishments that serve alcohol directly align with the firm’s services. Patrons who read the message may reflect on their own choices, and the firm’s information will be easily recalled if they or someone they know needs legal help.

Conclusion

Do you want a thriving business? The best way to build a thriving business is finding an effective approach of reaching your audience. Coaster Advertising is the way to go. Come to Adzze for coaster printing and effective placements. At Adzze, we have built capacity required to deliver effective coaster advertising.